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Apple Intelligencefor
The first iPhone ever designed.
Personal and private
Powerful machine.
Apple Intelligence now supports Japanese ◊
The first iPhone designed for
Apple Intelligence.
Personal, private, powerful.
Apple Intelligence
coming in Japanese in early April 2025◊
Sturdy and colorful design.
May the beauty last forever.
Durable, colorful design.
Who says beauty isn’t
meant to last?
iPhone 16 Plus
6.7″inch◊
iPhone 16
6.1″inch◊
* iPhone 16 Plus is not available at Y!mobile.
Camera control.
I barely move my fingers.
But a perfect photoshoot.
Camera Control.
Get the perfect photo.
While barely lifting a finger.
Ultra-wide-angle camera.
More close up.
Ultra Wide camera.
For closer close-ups.
Choose from a variety of photographic styles.
Change it, change it back, as much as you like.
Choose your Photographic Style.
Change it up. Change it back.
A greatly improved battery.
Up to 27 hours of video playback on iPhone 16 Plus.
Up to 22 hours of video playback on iPhone 16◊ .
A big boost in battery life.
Up to 27 hours video playback on
iPhone 16 Plus and
up to 22 hours
video playback on iPhone 16.◊
A18 chip.
Super fast. And super intelligent.
A18 chip.
Superfast.
Supersmart.
Action button.
The shortest route to what you want to do.
Action button.
Do more. Wait less.
Even in an emergency,
iPhone comes to the rescue.
Emergency SOS ◊ and collision detection ◊ via satellite.
You can call for help even in places where there is no signal.
In an emergency,
iPhone has your back.
Emergency SOS via satellite and
Crash Detection.
Help when you're off the grid.
With you,
For the Earth.
Designed to make
a difference.
For the Earth.
a difference.
privacy.
This is iPhone.
From the Passwords app, go to Safari
Private browsing and
Even healthcare apps.
What to share on iPhone
It's up to someone else to decide
There is no. You.
Privacy. That’s iPhone.
From the Passwords app to Private Browsing
on Safari to the Health app, iPhone helps keep
you in control of what you share.
Increase recycled materials.
That's the natural progression.
Apple has announced that iPhone battery
Used for magnets and circuit boards
Major
We have significantly increased our use of recycled metals.
Furthermore, iPhone
The package includes:
100% fiber material. Inside and outside the box.
Plastic film
Not used at all.
More recycled
materials? Naturally.
Apple is significantly expanding the use of key
recycled metals in iPhone batteries, magnets,
and circuit boards. And iPhone packaging is
100 percent fiber based, with no plastic wrap
in or around the box.
Upgrading is easy.
It's also easy to transfer.
Easy to upgrade.
Simple to switch.
It's also easy to transfer.
Simple to switch.
From your iPhone
How do I transfer my data?
iPhone I've been using
Place it next to your new iPhone
Tap a few times.
That's it, automatically
You can transfer data.
Upgrading from
another iPhone?
Just put your old iPhone next to your new one,
and with a few taps you can transfer your
data automatically.
From an Android smartphone
Transfer
Do you have any thoughts?
For those who have recently purchased iPhone
For this reason,
Easily access photos, contacts, and more
For transferring
"Move to iOS"
There is an app available.
Switching from an
Android phone?
When you buy a new iPhone, the Move to iOS
app makes it easy to transfer your photos,
contacts, and more.
Even more attractive.
Even more to love.
MagSafe accessories
Cases and card slots
Both of them,
Attaches securely with magnetism.
Easy to install,
faster
Wireless charging
Accessories that can be used
A colorful ecosystem.
Too many to count.
Coordinate as you like ◊.
MagSafe accessories
Snap on a magnetic
case, wallet, or both.
A colorful ecosystem of accessories for
effortless attachment and faster wireless charging.
With endless ways to combine, there is a mix
to match any style.◊。
AppleCare+
By specialists
Support can be extended.
Service by Apple-certified technicians- Priority access to technical support
- against damage caused by negligence or accidents
Repairs and other services
AppleCare+
Expert support,
extended coverage.
- Apple-certified service
- Priority access to technical support
- Accidental damage protection
◊ Disclaimer
Apple Intelligence：Apple Intelligence is available in beta. Some features may not be available in all regions or all languages. For feature availability, language support, and system requirements, see support.apple.com/en-us/121115.
Display size:The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.12 inches diagonally (iPhone 16).
6.69 inches (iPhone 16 Plus),
6.27 inches (iPhone 16 Pro),
6.86 inches (iPhone 16 Pro Max). Actual display area is smaller.
Power and Battery:Battery life varies by use and configuration.
Visit apple.com/jp/batteries.
Emergency SOS via satellite:All iPhone 14 and later models include free service for two years after activation. Connection and response times vary based on location, local conditions, and other factors. For more information, see support.apple.com/en-us/105097.
(PRODUCT)RED: A portion of the purchase price of every (PRODUCT)RED product will be donated to the Global Fund to fight AIDS and support vital life-saving health programs. For more information, visit apple.com/jp/product-red.
Collision Detection:iPhone 16 models can recognize serious vehicle crashes and initiate a call for help. Cellular or Wi-Fi calling required.
Cellular/Wireless:Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. Contact your carrier for details on 5G support. See apple.com/iphone/cellular.
MagSafe accessories:Colors are for illustrative purposes only. MagSafe accessories sold separately.
Apple TV+：A subscription is required to use Apple TV+.
Available features:Some features may not be available depending on the country or region.
◊ Legal Disclaimers
Apple Intelligence: Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK, or U.S.), as an iOS 18 update. Additional features and Japanese, Chinese (Simplified), English (India, Singapore), French, German, Italian, Korean, Portuguese (Brazil), and Spanish language support available in early April, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.
Display Size: The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.12 inches (iPhone 16), 6.69 inches (iPhone 16 Plus), 6.27 inches (iPhone 16 Pro), or 6.86 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less.
Power and Battery: Battery life varies by use and configuration. See apple.com/batteries for more information.
Emergency SOS via Satellite: Service is included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. See support.apple.com/kb/HT213885 for more information.
Crash Detection: iPhone 16 models can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
Cellular and Wireless: Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
MagSafe Accessories: Colors are for illustrative purposes only. MagSafe accessories sold separately.
Apple TV+: Apple TV+ requires a subscription.
Feature Availability: Some features may not be available for all countries or all areas.
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